Collin Johns LLC
Last Updated: October 9, 2026
Collin Johns LLC (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit https://collinjohnspickleball.com (the “Website”), subscribe to The Annotation Letter, submit an inquiry, purchase products or services, or otherwise interact with us.
Our Website operates using WordPress and WooCommerce, with additional services including Kit for email communications, Stripe for payment processing, Google Analytics for website analytics, and Meta Pixel for advertising measurement and marketing.
By accessing or using the Website, you acknowledge the data practices described in this Privacy Policy. Where required by law, we will obtain your consent before collecting or processing certain information.
Please review this Privacy Policy carefully. If you have any questions, contact us at collinjohnspickleball@gmail.com.
1. Who We Are
This Website is owned and operated by:
Collin Johns LLC
Business Location: Baltimore, Maryland, United States
Website: https://collinjohnspickleball.com
Email: collinjohnspickleball@gmail.com
Business Mailing Address: Baltimore, Maryland, United States (temporary placeholder; full address pending)
For purposes of applicable privacy and data protection laws, Collin Johns LLC generally acts as the data controller or equivalent business entity responsible for determining how and why personal information collected through the Website is processed.
This Privacy Policy applies to the Website and the related communications, products, and services operated by Collin Johns LLC.
Independently operated third-party businesses, websites, and platforms may be subject to their own privacy policies.
2. Information We Collect
We collect information you voluntarily provide, information generated through transactions and communications, and certain technical information collected when you interact with the Website.
The specific information collected depends on how you use our services.
A. Personal and Contact Information
When you submit a form, make a purchase, subscribe, or communicate with us, we may collect:
- First and last name.
- Email address.
- Telephone number.
- Billing and shipping addresses.
- Information included in messages or inquiries.
- Other details you voluntarily provide through Website forms.
B. The Annotation Letter Subscription Information
When you subscribe to The Annotation Letter, we collect your email address and any additional information requested through the subscription form.
Subscription information is managed through Kit (formerly ConvertKit), our third-party email marketing and subscriber management platform.
Depending on the features enabled, Kit may process:
- Subscriber names and email addresses.
- Subscription dates and status.
- Email preferences and consent records.
- Subscriber tags or segments.
- Email delivery, open, and click activity.
- Unsubscribe requests and related engagement information.
This information allows us to deliver the publication, manage subscriptions, communicate with readers, and understand general subscriber engagement.
C. Coaching and Academy Interest Information
When you submit an inquiry through the Collin Johns Academy Interest Form, we may collect:
- Name and contact information.
- General geographic location.
- Pickleball experience or skill level.
- Coaching and training goals.
- Areas of interest.
- Program preferences or availability.
- Additional details voluntarily provided.
This information helps us review coaching inquiries, respond to prospective students, and determine whether available programs or services may be appropriate.
Please avoid submitting sensitive personal or medical information through general inquiry forms unless specifically requested through an appropriate process.
D. Purchase and Transaction Information
When you purchase products or services through our Website, we collect information necessary to process and fulfill your order.
This may include:
- Purchaser name and contact information.
- Billing and shipping addresses.
- Products or services purchased.
- Order totals and applicable taxes.
- Purchase dates and transaction records.
- Payment status and transaction identifiers.
- Refund, return, and customer support information.
Purchases are managed through WooCommerce, which operates within our WordPress Website.
Payments are processed through Stripe, our third-party payment processor.
Stripe may collect payment-card details, billing information, transaction identifiers, device information, and other data necessary to authorize payments, prevent fraud, and complete transactions.
We generally receive payment status, transaction information, and limited payment identifiers rather than complete payment-card credentials.
E. Technical and Website Usage Information
When you visit the Website, certain technical information may be collected automatically.
This may include:
- IP address.
- Browser type and version.
- Device type and operating system.
- General geographic location inferred from technical information.
- Pages visited and navigation activity.
- Time spent on the Website.
- Referral sources.
- Cookie identifiers and similar tracking information.
- Website interaction events.
- Security, performance, and error information.
We use Google Analytics and Meta Pixel for certain analytics and advertising-related activities, as described in this Privacy Policy.
3. How We Use Your Information
We collect and process personal information for legitimate business purposes and to provide the products, services, and communications requested by Website visitors.
These purposes include:
Website Operations: Operating, maintaining, troubleshooting, and improving the Website and its functionality.
Communication: Responding to contact forms, support requests, business inquiries, and general correspondence.
The Annotation Letter: Managing subscriptions, delivering email publications, maintaining subscription preferences, and evaluating content engagement.
Coaching and Academy Services: Reviewing interest forms, communicating with prospective students, and coordinating available coaching opportunities.
Purchases and Order Fulfillment: Processing payments, managing orders, delivering products, facilitating shipping, and handling returns or refunds.
Website Analytics: Measuring traffic, monitoring Website performance, understanding visitor interactions, and improving content.
Advertising and Marketing: Evaluating advertising performance, measuring conversions, building relevant advertising audiences where permitted, and communicating about products, programs, and opportunities.
Security and Fraud Prevention: Protecting the Website, monitoring suspicious activity, preventing unauthorized transactions, and maintaining system integrity.
Legal and Administrative Compliance: Maintaining appropriate business records and complying with applicable legal, tax, accounting, and regulatory requirements.
We seek to limit the collection and use of personal information to what is reasonably necessary for the purposes described in this Policy.
We will not use information for materially unrelated purposes without providing any additional notice or obtaining consent required by applicable law.
4. The Annotation Letter and Kit
The Annotation Letter is a free email publication written by Collin Johns and focused on pickleball strategy, technique, analysis, and related perspectives.
We use Kit, an email marketing and subscriber management platform, to collect and manage subscriptions, deliver emails, and maintain subscriber information.
When you voluntarily subscribe, your information is processed through Kit to facilitate the publication and related communications.
Kit may collect information about email interactions, including whether an email was delivered, opened, or clicked, depending on applicable settings and email-client functionality.
We may use this information to understand subscriber engagement, improve future editions, maintain delivery quality, and manage communication preferences.
The Annotation Letter does not follow a fixed publishing schedule. Subscribers may receive multiple editions within a short period or no editions for an extended period.
Emails may contain educational insights, articles, personal observations, announcements, and occasional information about relevant coaching opportunities, products, or services.
Unsubscribing
You may unsubscribe at any time by:
- Clicking the unsubscribe link included in applicable emails.
- Emailing collinjohnspickleball@gmail.com and requesting removal.
We will process unsubscribe requests within applicable legal timeframes.
After unsubscribing, limited information may be retained as necessary to document your preference and prevent future unwanted marketing communications.
Unsubscribing from The Annotation Letter will not prevent essential transactional communications, such as order confirmations or service-related messages, where appropriate.
Submitting a general contact or Academy interest form does not automatically subscribe you to The Annotation Letter.
Kit processes subscriber information under its applicable data processing terms and privacy commitments.
Additional information about Kit is available at:
5. Contact Forms and Academy Applications
Our Website provides forms for general inquiries, business opportunities, partnerships, and coaching interests.
Information submitted through these forms is used primarily to evaluate and respond to your inquiry.
General contact forms are intended for business inquiries, media requests, partnership opportunities, and other correspondence.
All coaching inquiries should be submitted through the designated Collin Johns Academy Interest Form.
Form Data Storage
Website form submissions are stored within our WordPress database, hosted by our Website hosting provider.
Information may also be delivered to authorized business representatives through administrative notifications or email correspondence.
Access is limited to individuals or authorized service providers who reasonably need the information for business operations.
We retain this information for appropriate business purposes, including responding to inquiries, maintaining relevant records, and managing follow-up communications.
Submitting an Academy interest form does not establish a coaching relationship or guarantee acceptance into a program.
6. WordPress and WooCommerce Data Storage
Our Website is built on WordPress, a content management system, and uses WooCommerce to facilitate online product and service purchases.
Information collected through Website forms, customer accounts, and WooCommerce transactions is stored in our WordPress database or associated Website storage systems, as applicable.
This may include:
- Contact form submissions.
- Academy interest inquiries.
- Customer account information, where accounts are enabled.
- Order details and purchase history.
- Billing and shipping information.
- WooCommerce customer records.
- Transaction status and relevant payment identifiers.
- Administrative and technical records.
Information stored within WordPress may also be included in database backups maintained for security, maintenance, and disaster recovery purposes.
Access to this information is restricted to authorized individuals and service providers responsible for Website operations, customer service, order fulfillment, and technical maintenance.
External Service Storage
Although WordPress serves as the primary database for Website form submissions and WooCommerce order records, certain information is also processed or retained by integrated services.
These include:
- Kit: Newsletter subscription and email engagement information.
- Stripe: Payment and transaction information.
- Google Analytics: Website usage and analytics information.
- Meta: Website interaction and advertising measurement information collected through Meta Pixel.
Each provider operates under its own applicable data processing terms, privacy policies, and retention practices.
7. WooCommerce Purchases and Stripe Payments
Our Website uses WooCommerce to manage purchases and Stripe to process payments.
When you complete a purchase, WooCommerce collects the information necessary to create and manage your order.
Relevant purchase and billing information is transmitted to Stripe for payment authorization, processing, fraud prevention, and transaction management.
Stripe may collect or process:
- Payment-card or payment-method information.
- Billing information.
- Transaction amount and currency.
- Transaction identifiers.
- Device and technical information.
- Fraud prevention and authentication data.
Stripe may process information as a service provider acting on our instructions and, for certain activities, as an independent data controller or equivalent entity.
Collin Johns LLC does not generally store full payment-card numbers or card security codes within its WordPress database.
WooCommerce retains order records and associated customer information as necessary for business administration, support, accounting, and legal compliance.
Stripe maintains payment-related information in accordance with its own policies and applicable legal obligations.
For additional information, please review:
8. Google Analytics
We use Google Analytics to measure and understand Website traffic, visitor engagement, and content performance.
Google Analytics may collect information such as:
- Pages visited.
- Session duration and navigation behavior.
- General geographic location.
- Device and browser information.
- Traffic and referral sources.
- Website interaction events.
- Cookie identifiers or other measurement information.
We use this information to understand how visitors interact with the Website, identify popular content, improve navigation, and evaluate the effectiveness of our digital presence.
Google Analytics may use cookies and related technologies to recognize browsing sessions and support measurement.
Information is processed by Google in accordance with its applicable terms and privacy practices.
Where required by applicable law, Google Analytics is subject to our Website’s cookie consent and preference controls.
For additional information about Google’s privacy practices, please visit:
https://policies.google.com/privacy
9. Meta Pixel and Advertising Measurement
Our Website uses Meta Pixel, a tracking and advertising measurement technology provided by Meta Platforms, Inc.
Meta Pixel helps us understand how visitors interact with the Website and evaluate advertising effectiveness across Meta platforms, including Facebook and Instagram.
Depending on the events configured, Meta Pixel may collect or transmit information associated with:
- Website page views.
- Page navigation and interactions.
- Product views.
- Shopping cart activity.
- Checkout and purchase events.
- Referral and advertising information.
- Device and browser characteristics.
- IP addresses and cookie identifiers.
We may use this information to:
- Measure advertising campaign performance.
- Understand how visitors arrive at the Website.
- Evaluate purchases or other conversion events.
- Improve marketing efforts.
- Create or reach relevant advertising audiences, where legally permitted.
Information collected through Meta Pixel may be processed by Meta in accordance with its applicable terms and privacy policies.
Meta may also use information received through its business tools for purposes described in its own privacy documentation, subject to applicable law and privacy choices.
Where legally required, Meta Pixel is subject to Website cookie consent and preference controls.
We seek to avoid transmitting sensitive personal information through advertising and analytics technologies.
For more information, please review:
https://www.facebook.com/privacy/policy/
10. Cookies and Consent Management
Our Website uses cookies and similar technologies to support functionality, improve user experience, analyze traffic, and measure advertising performance.
A cookie is a small data file stored on your device by a website or service.
We use an active Cookie Consent and Preference Management System that allows visitors to review and manage available cookie preferences.
The cookies and technologies used on the Website may fall into the following categories.
Essential Cookies
These cookies support fundamental Website functionality and may be necessary for:
- Website security.
- Shopping cart functionality.
- Checkout and payment processes.
- User sessions and authentication.
- Maintaining cookie preferences.
- Core Website operations.
Some essential cookies may be required for the Website to function and may not be subject to optional consent choices.
Analytics Cookies
Google Analytics uses cookies and other measurement technologies to understand traffic and visitor interactions.
These technologies may help distinguish users and sessions, analyze engagement, and measure Website performance.
Common Google Analytics cookie names include _ga and cookies beginning with _ga_.
Marketing and Advertising Cookies
Meta Pixel may use cookies and similar technologies for advertising attribution, conversion measurement, and audience-related activities.
Depending on Meta’s implementation, these may include identifiers such as _fbp.
Marketing technologies may involve processing information about your Website interactions and advertising engagement.
Functional Cookies
Functional cookies may remember certain preferences or settings that improve your experience.
Managing Your Preferences
You can review or change available cookie preferences through the Website’s cookie consent and preference controls.
You may also restrict or delete cookies through your browser settings.
Where consent is legally required, nonessential technologies should operate in accordance with your consent choices.
Withdrawing consent will affect future processing governed by that consent but may not reverse processing that lawfully occurred before the withdrawal.
Disabling some technologies may affect Website functionality, measurement, or personalization.
Where required by applicable law, we will honor legally recognized opt-out preference signals, including applicable browser-based privacy signals.
11. Advertising, Data Sharing, and Opt-Out Rights
We use Meta Pixel for advertising measurement and may use information collected through this technology to support advertising activities.
Certain transfers of website interaction data to advertising providers may be classified as the “sale,” “sharing,” or processing of personal information for targeted advertising under applicable state privacy laws, even when no monetary payment is received in exchange.
We do not intend to sell newsletter mailing lists or contact-form submissions to data brokers for monetary compensation.
However, our use of third-party advertising technologies may trigger additional legal disclosures or opt-out obligations.
Where applicable, we provide visitors with the ability to manage advertising-related cookies and exercise relevant privacy choices.
You may submit requests concerning the sale, sharing, or use of personal information for targeted advertising by contacting:
collinjohnspickleball@gmail.com
Subject: Privacy Opt-Out Request
Where required by law, we will also recognize supported universal opt-out mechanisms and provide any additional opt-out controls legally required.
We do not use personal information to make solely automated decisions that produce legal or similarly significant effects concerning Website visitors.
12. How We Share Personal Information
We may disclose personal information to trusted third parties when reasonably necessary to provide services, operate the Website, process transactions, or comply with legal obligations.
The primary technology providers used by our Website include:
Kit (Email Marketing)
Receives and processes newsletter subscription information, communication preferences, and email engagement data to deliver The Annotation Letter and manage subscribers.
Google Analytics (Website Analytics)
Processes website usage and technical information to provide analytics, visitor engagement reports, and performance measurement.
Meta Platforms (Advertising Technology)
Receives website interaction and technical information through Meta Pixel for advertising measurement and related marketing activities.
WooCommerce (E-Commerce Software)
Enables purchase and customer information to be collected and maintained within our WordPress Website, with information also shared with relevant payment and fulfillment providers as necessary.
Stripe (Payment Processing)
Receives payment and transaction information needed to authorize payments, process transactions, prevent fraud, and manage refunds or disputes.
WordPress Hosting and Technical Service Providers
May process or access website databases, technical logs, backups, and other information necessary to host, maintain, secure, and support the Website.
Other Circumstances
We may also disclose information:
- To shipping and fulfillment providers when necessary to deliver purchased products.
- To authorized contractors assisting with business operations or customer service.
- When required by applicable law or valid legal process.
- To investigate suspected fraud, security incidents, or unlawful activity.
- To protect the rights, safety, or property of Collin Johns LLC or others.
- In connection with an authorized business transfer, merger, or restructuring, subject to applicable privacy obligations.
- With your consent or at your direction.
Service providers acting on our behalf are expected to handle personal information only for authorized purposes and in accordance with applicable contractual and legal requirements.
13. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including legitimate business needs and applicable legal obligations.
Retention periods depend on the type of information, the relevant platform, and the purpose of collection.
Newsletter Data
Subscriber information is maintained through Kit while necessary to administer subscriptions and related communications.
After unsubscribing, limited records may be retained to document unsubscribe preferences and prevent future unwanted emails.
Contact and Academy Forms
Contact inquiries and Academy interest submissions are stored in our WordPress database.
These records are retained as reasonably necessary to respond to inquiries, maintain appropriate business records, manage relevant follow-up communications, and comply with legal obligations.
WooCommerce Orders
Order and customer information is stored within the WordPress database.
Purchase records may be retained as necessary for accounting, taxation, customer support, refunds, fraud prevention, and compliance with applicable laws.
WooCommerce provides configurable retention settings, which are used in conjunction with our operational and legal requirements.
Stripe Payment Data
Payment-related information is maintained by Stripe in accordance with its privacy practices, contractual obligations, and applicable financial regulations.
Analytics and Advertising Data
Google Analytics and Meta retain certain information according to their respective service configurations, terms, and retention practices.
Backups
Website and database backups may temporarily retain information after it has been deleted from active systems.
Backup data is maintained for legitimate security and disaster recovery purposes and managed according to applicable retention procedures.
When personal information is no longer reasonably required, we take appropriate steps to delete, anonymize, or securely dispose of it, subject to applicable legal and operational requirements.
14. Data Security
We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, and misuse.
These measures may include:
- Secure HTTPS connections.
- WordPress account access restrictions.
- Administrative authentication controls.
- Website software and plugin maintenance.
- Database and Website backups.
- Security monitoring and maintenance.
- Restricted access to customer and subscriber information.
- Security measures implemented by our hosting provider and integrated services.
- Secure payment processing through Stripe.
Only authorized individuals and service providers with a legitimate business need are permitted access to relevant personal information.
Although we take reasonable precautions, no internet transmission, website, or electronic data storage system can be guaranteed to be completely secure.
If a data security incident occurs, we will investigate and provide notifications to affected individuals or authorities when required by applicable law.
15. Your Privacy Rights and Choices
Depending on your location and applicable privacy laws, you may have certain rights concerning your personal information.
These rights may include:
Access: Request information about the personal data we process concerning you.
Correction: Request correction of inaccurate personal information.
Deletion: Request deletion of personal information, subject to applicable legal exceptions.
Data Portability: Request a copy of certain personal information in an accessible or portable format where legally required.
Opt-Out: Request to opt out of certain marketing communications, targeted advertising, or activities classified as the sale or sharing of personal information.
Consent Withdrawal: Withdraw previously provided consent when processing depends on that consent.
Non-Discrimination: Exercise applicable privacy rights without unlawful discrimination.
Appeal: Appeal certain decisions concerning privacy requests where applicable law provides that right.
Submitting a Request
To exercise an applicable privacy right, contact:
collinjohnspickleball@gmail.com
Subject: Privacy Request
Please provide enough information for us to understand your request and reasonably verify your identity where necessary.
We may request additional information when reasonably necessary to protect against unauthorized access or disclosure.
We will respond within applicable legal timeframes and explain any relevant limitations or exceptions.
If your request is denied and applicable law provides a right to appeal, you may submit an appeal using the same email address with the subject line “Privacy Appeal.”
16. Maryland Privacy Rights
Maryland residents may have additional privacy rights under the Maryland Online Data Privacy Act (MODPA) where that law applies to our business and data processing activities.
Depending on statutory requirements and applicable exceptions, these rights may include:
- The right to confirm whether personal information is being processed.
- The right to access certain personal information.
- The right to correct inaccuracies.
- The right to request deletion.
- The right to obtain a copy of certain information.
- The right to obtain information about third-party disclosures.
- The right to opt out of qualifying targeted advertising, sales of personal information, or certain automated profiling activities.
- The right to withdraw consent where applicable.
- The right to appeal certain decisions concerning privacy requests.
- The right to exercise applicable rights without unlawful discrimination.
Maryland law also provides additional protections for sensitive personal information and imposes obligations concerning data minimization, security, transparency, and certain higher-risk processing activities.
Where MODPA applies to our business, we will comply with its applicable obligations and honor qualifying privacy requests.
Maryland residents may exercise their rights using the request process described in Section 15.
Complaints regarding potential violations of applicable Maryland privacy laws may be directed to the Maryland Office of the Attorney General.
Additional information is available at:
https://oag.maryland.gov/resources-info/Pages/data-privacy.aspx
17. Privacy Rights in Other U.S. States
Residents of certain U.S. states, including California and other states with comprehensive consumer privacy laws, may have additional privacy rights.
Where applicable, we will provide required disclosures and honor qualifying requests concerning access, correction, deletion, data portability, targeted advertising, and other legally protected choices.
Applicable rights depend on the visitor’s state of residence, whether the relevant privacy law applies to Collin Johns LLC, and any statutory exceptions.
We will not unlawfully discriminate against individuals for exercising applicable privacy rights.
Residents may submit requests using the contact details in Section 15.
18. International Visitors and Data Transfers
The Website may be accessed by visitors outside the United States.
Personal information may be processed or stored in the United States or other countries where our hosting provider and authorized service providers operate.
These countries may have data protection laws different from those in your place of residence.
Where the European Union General Data Protection Regulation (GDPR), United Kingdom GDPR, or similar legislation applies to our activities, we will process relevant personal information using an appropriate legal basis.
Depending on the activity, these bases may include:
- Consent, particularly for certain marketing or nonessential tracking activities.
- Performance of a contract or steps taken at your request before entering into a contract.
- Legitimate interests in operating, securing, and improving the Website, where permitted.
- Compliance with applicable legal obligations.
Where required by applicable law, visitors may have additional rights to access, correct, erase, restrict, or object to the processing of their personal information, request data portability, or withdraw consent.
Applicable international data transfers will be handled using legally appropriate safeguards where required.
You may contact us with questions concerning international data processing or applicable privacy rights.
19. Children’s Privacy
The Website is intended for a general audience and is not directed toward children under the age of 13.
We do not knowingly collect personal information online from children under 13 without the parental notice and consent required by applicable law.
If we become aware that personal information has been collected from a child in violation of applicable children’s privacy requirements, we will take appropriate steps to delete that information or otherwise comply with applicable law.
Parents or legal guardians who believe their child has provided personal information without appropriate authorization may contact us at collinjohnspickleball@gmail.com.
Certain coaching programs or Academy opportunities may be available to minors. Where applicable, additional parental authorization and privacy protections may be required.
20. Third-Party Websites and Embedded Content
Our Website may include links to external websites, social media platforms, affiliated businesses, sponsors, and independently operated services.
Certain pages may also include embedded videos, social media content, or other third-party features.
These external providers may collect information when you interact with their content or services.
Information collected independently by third-party operators is governed by their respective privacy policies and applicable terms.
We do not control the privacy practices of independent third-party websites and encourage visitors to review those policies before providing personal information.
21. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our Website, technology, products, services, business practices, or legal obligations.
Updated versions will be published on this page with a revised “Last Updated” date.
Where applicable law requires additional notice or consent before material changes take effect, we will take appropriate steps to meet those requirements.
We encourage visitors to review this Privacy Policy periodically to stay informed about our data practices.
22. Contact Information
For questions about this Privacy Policy, the collection or use of personal information, or your privacy rights, please contact:
Collin Johns LLC
Business Location: Baltimore, Maryland, United States
Website: https://collinjohnspickleball.com
Email: collinjohnspickleball@gmail.com
Business Mailing Address: Baltimore, Maryland, United States
For requests related to your personal information, please include “Privacy Request” in the subject line.
We will make reasonable efforts to respond within the timeframes required by applicable law.
© 2026 Collin Johns LLC. All Rights Reserved.